Gen X Forever – Explore the Collection.

Gen-X, where style is a lifestyle

Featured Tees

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  • Mall Rat Memories: Because the Food Court Was Life

    Live your best throwback life with our “Mall Rat Memories” tee—an ode to the glory days of Cinnabon runs, mixtape hunts, and loitering under neon lights. Featuring a retro-styled pastel rat mascot and bold bubble lettering, this soft heather gray shirt is perfect for Gen Xers who still remember their favorite Orange Julius order. Pair it with denim and a scrunchie, and you’re basically back at the arcade.

    Mall Rat Memories Tee 

  • The Only Winning Move? Wearing This Tee.

    Straight from the heart of 1983 Cold War cinema, this WarGames-inspired shirt delivers retro hacker vibes with a side of existential dread. Featuring the iconic line from WOPR’s haunting conclusion—“The only winning move is not to play”—this minimalist design captures the spirit of analog danger and early computer cool. It’s a must for Gen Xers who still remember dial-up tones and floppy disks—or anyone who thinks global thermonuclear war should always be avoided in favor of a nice game of chess.

    War Games Tee 

  • Only the Strong Survived Recess.

    Forget CrossFit—Gen X kids earned their grit on the schoolyard battlefield. This Survival of the Fittest tee celebrates the ultimate centrifugal test of strength: the metal merry-go-round. With its vintage-style graphic and tongue-in-cheek Darwinian twist, this shirt is for anyone who knows playground scars are a badge of honor. Perfect for those who survived splinters, skinned knees, and getting flung at Mach 3 by that one kid who always pushed too hard.

    Survival of the Fittest Tee 
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Featured Footwear

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  • Mall Madness Meets Midnight Drive.

    These high-top kicks scream late-night neon, food court gossip, and boom box slow jams. With a bold mashup of electric palm fronds and vaporwave plaid, they channel the full glory of Gen X’s mall-rat era—where the louder your outfit, the better. Built for comfort and attitude, they’re perfect for reliving the days when your only cardio was racing your friends to the arcade.

    Synthwave Palm Trees High Tops 

  • Scribble Kicks for the Rewind Rebels.

    Say hello to your new favorite chaos—these high-tops are a neon-fueled flashback to your Trapper Keeper doodles, 3 a.m. cable reruns, and the untamed creativity of Gen X youth. With electric pops of pink, green, teal, and orange scrawled over a bold black canvas, these shoes are pure ‘90s mischief with punk playground energy. Pair them with ripped jeans or clash ‘em with plaid—they were made for rule breakers who color outside every line.

    Neon Graffiti High Tops 

  • Anarchy for Your Feet.

    Step loud in these raw, punk-inspired high-tops that channel the fury of garage bands, Xeroxed zines, and spray-painted angst. Featuring a chaotic black-and-white collage of spiked hair, snarling faces, and DIY attitude, these shoes are a gritty love letter to the underground scene that never sold out. Perfect for rebels who remember when distortion was a lifestyle, not an effect preset.

    Post Punk High Tops 
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Grunge Grown-Up: The Glow-Up of Your Inner Punk

Meet your new uniform: a cropped sweatshirt and matching midi skirt that scream post-punk cool with a splash of streetwise edge. The abstract black-on-white brushstroke print gives vintage zine vibes, while the modern cut keeps it effortlessly chic. Whether you’re brunching in boots or hitting the pavement in sneakers, this set is for the Gen X soul who still feels the beat of The Cure but likes her rebellion a little more refined.

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