About Us

 

NotAGrownUp.net is where Gen X goes to stay young at heart. We’re a lifestyle brand inspired by the bold, weird, and wonderful culture of the ’80s and ’90s—created for people who still feel more at home in a record store than a boardroom.

 

 

Founded by a fellow Gen Xer who grew up on neon, mixtapes, and mall food courts, our mission is to bring playful self-expression back into adulthood. From retro fashion and edgy journals to nostalgic accessories for you (and even your pets), everything we make is designed to spark joy, stir memories, and invite a little rebellion.

We believe growing up is optional—but staying rad is mandatory.

 

NotAGrownUp.net: Retro roots. Grown-up quality. Forever fun.